A full dashboard redesign that lifted activation by 37%
Rebuilt Northbeam's core analytics dashboard and onboarding flow, replacing a dense legacy UI with a design system built to scale with the product.
The problem
Northbeam's dashboard had grown feature-by-feature for three years with no design system, making onboarding confusing and every new feature slower to ship.
The solution
We ran a UX audit, rebuilt information architecture around jobs-to-be-done, and delivered a full design system in Figma with matching React/Tailwind components for engineering to adopt incrementally.
The result
New-user activation rose 37% within two months of the redesign shipping, and Northbeam's team now ships new dashboard features roughly twice as fast using the shared component library.
Results at a glance
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